Created by the Infrared Innovators at EdenPure®, the new GEN40 combines infrared and convective heating into one compact and stylish system that is guaranteed to slash your heating bills while keeping your space warm and comfortable. By combining these 2 proven heating technologies, the GEN40 heats 50% better than outdated and oversized heaters by allowing the warmth to flow through your space and provide efficient heat from wall to wall and floor to ceiling.